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End Friction in Integrations and Adoption:

Speed Product Growth.

The gap between a signed contract and live, active users is where value is lost. Cloudsoft’s Adoption Acceleration Engineering (AAE) is the discipline of closing that gap. We do not treat integrations, onboarding, and migrations as "glue code" or afterthoughts. We engineer them with the same rigour as your core product. By systematically removing friction, we ensure your software works in complex enterprise stacks immediately.

See how our AAE methodology accelerates revenue and reduces churn.

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The Adoption Gap

Great products do not fail on features. They fail on adoption. Enterprise estates are fragmented, running on hundreds of tools, legacy systems, and strict compliance requirements. If your software does not integrate seamlessly, you face specific risks:

  • Onboarding Drag: Manual integration adds months to deployment schedules.
  • Churn Risk: 89% of customers churn after a poor onboarding experience (Wyzowl, 2024).
  • Lost Deals: Buyers now rank ease of integration higher than cost.

Your customers cannot afford the time or budget to wire in your software themselves. They expect out-of-the-box readiness​..

The AAE Methodology: Push, Pull, Transition

We solve adoption friction through three distinct engineering motions. 

This framework ensures you cover every technical dependency your customer faces.:

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PUSH:

Meet Users Where They Work

Meet Users Where They Do not force users to log into a new dashboard to get value. Push integrations embed your product’s capabilities directly into the workflows your customers use daily, such as ServiceNow, Jira, or Slack.

THE GOAL

Action in context.

THE RESULT

Users consume your product without switching surfaces, bypassing permission barriers and increasing daily active usage.

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PULL:

Coverage
at Scale

Your product must arrive with data. Empty dashboards destroy trust. Pull engineering builds broad, reusable connectors that ingest resources and telemetry from clouds and third-party tools.

THE GOAL

Immediate utility.

THE RESULT

Your product is populated with relevant customer data on day one, proving value instantly.

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TRANSITION: 

Automate the Switch

For an enterprise customer replacing an incumbent is high-risk even when the new solution has numerous, attractive new benefits. Cloudsoft’s Transition engineering treats migration as a software problem, not a consulting project. We build automated toolkits to discover assets, map configurations, and migrate data from legacy systems to your platform

THE GOAL

Risk and Cost removal.

THE RESULT

You eliminate not only the time and effort but also the "psychological risk premium" of switching vendors, making the move to your product safe and predictable.

Stop Losing Deals to Integration Friction - Book a technical scoping call to discuss your Push, Pull, or Transition challenges.

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Connectors as a Product

Adoption Acceleration Engineering is not about writing scripts. It is about building assets.

We apply a "Connectors as a Product" discipline to every integration. We build reusable, versioned, and secure connectors that you own. These are engineered to scale, handling authentication, schema alignment, and observability.

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The Business Impact

Implementing AAE transforms integration from a cost centre into a competitive advantage.

  • Accelerated Time-to-Value: Reduce onboarding from months to days by automating the "last mile" of deployment.
  • Reduced Churn: Customers who see value immediately stay longer. A 5% increase in retention can boost profits by 25-95%.
  • Marketplace Readiness: Pre-integrated software is essential for listing and selling on AWS, Azure, and GCP marketplaces.

Why Cloudsoft?

We are a specialist tech-enabled, engineering company, not a generalist systems integrator. We have spent 15 years solving the "hard bits" of interoperability and multi-cloud adoption:

  • Yours to Own: We build. You own the code and the IP.
  • Engineers First: We embed our engineers into your workflows to deliver robust, battle-tested solutions.
  • Trusted: We work with ecosystem leaders like AWS, Dynatrace, and Aviatrix to build the integrations that drive their growth.

Yours to own. Ours to build. Engineered to Scale..