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Meet customers where they are now.

Customer buying journeys are changing. 70% of enterprises now want to self-serve a product, searching, trying and buying it largely on their own.

This change exposes technical problems most vendors haven't solved: Self-serve buying routes rely on human interaction behind the scenes, pricing and packaging isn’t carried through as trials are converted to PAYG then committed contracts, deployment isn’t repeatable and depends on specialist help, products don’t cover the cloud resources, enterprise systems and third-party technology your customers already rely on, and switching costs keep customers with an incumbent. Cloudsoft solves those technical problems, so you can meet customers on the buying journey they already expect, and customer adoption grows.

You gain more customers, faster adoption and committed contracts. Self-serve journeys we've engineered can convert 26% of the time to an annualised contract. our approach Adoption Acceleration Engineering.

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Where is adoption getting held up?

Often the root cause sits behind the scenes. Slow onboarding can trace back to deployment issues, while a self-serve buying journey depends on your Marketplace, CRM, provisioning and metering all working together.

Coverage plays its part too. When your product fits the cloud resources, enterprise systems and third-party technology your customers already rely on, new customers activate sooner and existing customers expand into new environments or use cases.

These are the four places we most often help leading infrastructure software companies accelerate adoption
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Your self-service buying route still depends on manual work

Marketplace, PAYG and free-trials open new ways for customers to find and try your product. The route can be live while much of the work behind it is still manual.

Registration has to connect to the right customer record, trigger the correct entitlements and provisioning, then pass accurate usage into metering and billing systems so your Finance and Support teams have what they need. Systems built for a sales-led motion often leave gaps here that your teams end up filling manually. When it all connects customers can subscribe, get provisioned and using your product in minutes, without adding to your internal workload.

You might recognise this if:

  • customers subscribe but still need help to provision your product in their environments;
  • Your marketplace and CRM processes require manual intervention;
  • metering or billing does not fit the new commercial model such as PAYG;
  • Finance or Support regularly handles exceptions outside normal systems.

Your pricing doesn't carry through the buying journey

A trial, a PAYG plan and a committed contract are usually priced, packaged and approved as separate motions. When a customer moves from one to the next, that gap becomes their problem to solve, not a smooth continuation of the deal they already started.

Cloudsoft connects pricing and packaging to the systems behind it, metering, CRM, billing and finance, so the commercial model carries a customer from trial through PAYG to a committed contract without forcing a fresh negotiation at every stage.

You might recognise this if:

  • trial or PAYG pricing doesn't map cleanly onto your annual contract terms;
  • customers renegotiate packaging every time they move to a new commercial stage;
  • Finance has to manually reconcile usage-based charges with committed contract billing;
  • discounting or approvals slow down the move from self-serve to a larger deal.

Customers take too long to reach value 

Enterprise customers bring their own infrastructure, accounts, permissions, security controls and operating requirements. If getting your product working there relies on specialist knowledge or repeated manual set up, every onboarding becomes its own implementation project. Cloudsoft makes deployment and onboarding repeatable self-serve so customers reach their “Aha!” moment sooner, with no human intevention

You might recognise this if:

  • routine deployments still need Solutions Engineering or other specialists intervention per customer;
  • the same setup work repeats across different customer environments;
  • manual configuration delays activation;
  • customers taking longer than expected to reach first value.

Moving from the incumbent is too much work

A customer can prefer your product but still decide that switching is too hard. Their existing product may hold years of configuration, dashboards, workflows, data or other assets that cannot simply be left behind, so the work involved in moving them becomes part of the buying decision.

So you compete with the effort and risk of leaving, as well as with the incumbent product itself. Cloudsoft engineers repeatable migration tooling, so every customer or field team can move quickly and confidently

You might recognise this if:

  • prospects want your product but hesitate when faced with migration to it;
  • onboarding stretches out while existing assets are moved;
  • customers have to rebuild their old configurations manually to use your product;
  • field teams repeat similar migration work;
  • incumbent stay in place because replacing them feels too disruptive to the customer.

Your product needs to cover more of your customer’s environment

Enterprise customers already rely on cloud services, data sources, workflows, security requirements and other business systems, and your product needs to work with all of them. As you win larger customers, the coverage they expect grows too.

A missing integration, unsupported cloud resource or shallow implementation can hold up customer activation, and limits expansion into new teams, environments or and new uses.

You might recognise this if:

  • deals or onboarding are held up by missing integrations;
  • enterprise customers need systems integration or cloud resources you do not yet support;
  • integrations handle basic use cases but fall short at enterprise scale;
  • the same coverage requests come up across numerous customers.

Faster adoption is visible across the business

When customers activate quickly and every stage of the journey runs smoothly you see it in
  • faster conversion and earlier revenue;
  • shorter onboarding and stronger activation;
  • lower support effort;
  • engineering time back to focus on building core features;
  • more opportunities won;
  • stronger retention and expansion.
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What we build

See the software, tooling and product capability we engineer to accelerate each stage of your customers journeys.


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How we work

See how Cloudsoft engineers work alongside your team, from first conversion through to delivery and ownership.


 

Start with what you can see.

You do not need to diagnose any engineering requirements before you speak to us.

You might want to build a free-trial motion, have a customer deploy and implement automatically or ensure the product has coverage in any environment. Any of these is a great place to begin.

We’ll look at where your customers’ journeys are slowing down and work back to what we need to build together to accelerate them.

Ours to build. Yours to own. Engineered to scale.