Learn more about our team, our culture and background.
Cloudsoft is a cloud software and services company specialising in Applications, Automation and the Cloud. We believe that, by taking an application-oriented view that governs infrastructure, software applications can drive business value.
Cloudsoft has built up years of experience working with applications and automation in the cloud. The Cloudsoft AMP product blueprints and manages your complete application lifecycle in the cloud. The CloudFormation Composer helps cloud users to visually compose applications for AWS without the complexity of CloudFormation language. Cloudsoft is also one active contributor to the open source Apache Brooklyn project.
In addition to cloud software, Cloudsoft has bundled up their cloud software, patterns and practices into specially designed services to Migrate, Run and Evolve business applications on Amazon Web Services (AWS). These services have delivered real business outcomes for our customers: reducing costs, increasing uptimes, improving performance and responsiveness while continuously exploiting the pace of AWS innovation. How did Cloudsoft get here? For the last decade they have delivered successful outcomes through software development and service delivery, both locally and internationally, for companies as large and diverse as BT, IBM, Criton and Giumarra - see Case Studies. Having developed cloud capabilities, software, patterns, practices and people solving complex cloud problems with large organisations, Cloudsoft is now democratising access to these special skills by making our services available to a broader range of UK and Ireland organisations. Cloudsoft is a privately held company headquartered at Codebase in Edinburgh in the UK. Cloudsoft has a highly talented and experienced team of "Triple A" (applications, automation and AWS) engineers and business consultants led by seasoned executives backed by a world-class advisory board.
Chief Executive Officer
Ross has 15 years’ experience in Enterprise IT Business Development and previously was VP Sales & Marketing and Business Development Director at Cloudsoft. Prior to that Ross was Senior Account Manager at Proact, a managed cloud services provider, and Business Development Consultant in the Enterprise Systems business unit of CACI Ltd. Ross holds an MA in Politics and Modern History from the University of Edinburgh and an MSc in Marketing from Strathclyde University.
Co-Founder & CTO
Alex brings 20 years experience designing software solutions in the enterprise, start-up, and academic sectors. Alex was with Enigmatec Corporation where he led the development of what is now the Monterey® Middleware Platform™. He founded PocketWatch Systems, commercialising results from his doctoral research. Alex holds a PhD (Informatics) and an MSc (Cognitive Science) from the University of Edinburgh and an AB (Mathematics) from Princeton University.
Anél started as Financial Controller at Cloudsoft from May 2016 to October 2017 and since became Finance Director. Anél is an Associate Chartered Management Accountant (ACMA) and Chartered Global Management Accountant (CGMA) as well has holding a HonsBComm (Management Accounting) from Stellenbosch University and a BCom (Rationium) in Law and Accounting from Nelson Mandela University.
Aled brings 20 years of experience developing distributed applications, mostly in the enterprise sector. Particular areas of interest include devops, automation, cloud, concurrency and distributed systems. Prior to joining Cloudsoft, Aled was Chief Architect at Enigmatec Corporation. He holds a PhD (Computer Science) from the University of St Andrews.
Head of Marketing
Cayle brings 10 years’ experience as a marketer specialising in digital strategy and transformation for cloud based solutions across both the start-up and enterprise landscapes in organisations such as SolarWinds MSP and Standard Life. Her roles have progressed from specialising in email marketing to running comprehensive marketing programmes globally, in both direct and distribution lead regions, to take-to-market delivery of new and emerging technologies. New business acquisition and existing customer uptake and adoption is at the core of her planning and execution of product marketing strategies.
Alasdair is a solutions architect with 25 years’ experience. An authority in cloud, software applications and automation across all major cloud platforms, he has been engaged in the design and optimisation of cloud services in banking and finance and other service-based sectors such as telecoms, electronic design and supply-chain automation for over 12 years.
Richard has 20 years experience in software engineering, operations and architecture. Joining Cloudsoft in 2010, he has fully embraced the new architectures that cloud brings, and has specialised in AWS, holding a number of AWS certifications. Focusing on best practices tempered by pragmatism, and always seeks to gain the best outcomes for customers. Richard is also a Member of The Apache Software Foundation and plays an important role in Cloudsoft's relationship with Open Source.
Scott has spent over 25 years in the technology sector latterly as the Chief Operating Officer at Amor Group which was Scotland’s largest independent IT company and was sold to Lockheed Martin in 2013. Since then Scott has joined Incremental Group as chairman, manages a varied investment portfolio and frequently volunteers as a panel member and chair as part of the Children’s Hearings system in Scotland.
Bill is an experienced entrepreneur and director specialising in internet, telecoms and technology businesses. Bill has been a director of Demon Internet, Prestel, Teledata, Scottish Telecom (Thus), AboveNet Inc. and several other companies. Bill has been the co-founder of two public companies Iomart (LSE:IOM) and IDE Group Holdings plc (LSE: IDE) where he is still a Director.
Mark brings 30 years of enterprise software experience. He co-founded G2G3, the employee engagement and business simulation software provider, acquired by Capita in 2013. Progressing to Divisional MD for 4 Capita Group companies then Group CTO for innovation and technology solutions within its Group Sales Bid Pipeline. Since leaving Capita in 2018 he helped Hg Capital owned Foundry in their acquisition by Roper Technologies. He is the Par Equity Investment Director for Datactics and the Non-Executive Director for Ajenta.
Chief Executive Officer
Ross has 15 years’ experience in Enterprise IT Business Development and previously was VP Sales & Marketing and Business Development Director at Cloudsoft. Prior to that Ross was Senior Account Manager at Proact, a managed cloud services provider and data storage integrator, and Business Development Consultant in the Enterprise Systems business unit of CACI Ltd.