Every stage of your customer journey, friction-free.

Enterprise buyers want to find, try, buy and scale your product on their own terms. Your infrastructure software already delivers the outcome they need. Adoption Acceleration Engineering makes the journey more effortless.

Cloudsoft works alongside Infrastructure Software companies and cloud providers to find what is slowing adoption, then builds the capability into and alongside your product that keeps your customers moving, from first trial to committed contract.

We call our approach Adoption Acceleration Engineering.

Great products deserve a journey to match

Every self-serve journey draws on far more than the product itself. Marketplace listings, CRM, provisioning, metering, billing and your customers’ own cloud environments and other systems all shape how quickly a customer reaches value.

When these work together, customers move smoothly from their first look to a committed contract. When one stage slows, every stage after it slows too.

A deployment that takes weeks delays the “Aha!” moment. Manual steps behind a Marketplace listing hold back self-serve revenue. A migration that looks like too much work keeps a ready buyer with their incumbent.

The right customers can discover and access your product

try

They reach meaningful value “the Aha! Moment” fast.

convert

They can easily become a paying customer.

expand

Usage and revenue can grow friction-free.

commit

Customers move confidently to a committed contract.

Where Adoption Acceleration Engineering fits

Adoption problems rarely sit neatly inside one system or team within a software. Slow customer activation can be a result of issues in deployment, while a product that works well on its own may still struggle to fit customers’ cloud resources, data or third-party systems around it.

This is where Adoption Acceleration Engineering comes in. We start with the point where customers are getting stuck, work out what is causing it, then build the missing capability into the product.

Our approach is to fix the underlying problem once, rather than keep working around it customer by customer.

See what we solve

Evolved Internal platforms, systems and processes

Connected metering, CRM, ERP, billing and finance, so every step of the customer journey operates behind the scenes.

Monetization

Pricing and packaging that is carried through from trial, conversion, metering billing to a committed contract

Auto-deployment and Implementation

Deployment and onboarding repeatable across real customer environments, so every new customer gets up and running quickly and consistently.

Multicloud and 3rd-party Coverage

A product that works with the cloud resources, enterprise systems and third-party technology your customers already rely on.

Optimized Marketplace and Partner Symptoms

Technology behind Marketplace, PAYG, private offers and other self-serve buying routes so customers can buy the way they prefer.

Switching from an Incumbent

Migration tooling that makes moving to your product simple, fast and confident.

Drive people to your products and services

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Built with your team. Owned by you.

No one knows your product, architecture and customers better than your team.

Cloudsoft works alongside them, bringing specialist experience in self-serve, activation, deployment, migration and multi-cloud and third-party coverage.

What we build becomes part of your product. There is no Cloudsoft platform underneath it, and no dependency on us to keep it running. The finished capability is yours to run, maintain and extend.

Ours to build. Yours to own. Engineered to scale.

See what we solve